Tai Lopez is a billionaire marketing guru who lives in Beverly Hills CA. He markets himself as a successful entrepreneur who is out to help the "little guy" do the same things as he has done. He sports a nice mansion and several exotic cars in his garage, he is in good health, has lots of friends, enjoys (I am sure) a good love life and has placed himself conspicuously all over youtube and facebook and other internet networks.
I discovered an ad of his about a month ago advertising his 67 steps to wealth, health, happiness and success. I was curious what he had to say and I figured it wouldn't hurt to learn a bit from a billionaire, since my financial life, especially recently, has been horrible.
He recently launched a teaching by his friend Adrian who, as you can see from the facebook ad photo above, made a ton of money in just a few months using the internet.
So I checked it out. I sat through the full teaching, maybe 1.5 hours of well laid out instruction on how to repeat what he did.
Here's how he did what he did:
- Source CHEAP items from places like AliExpress.com in china
- Get it in front of MILLIONS of eyes with facebook ads, email and any other means of mass messaging using your own website constructed from a system that requires no knowledge or work to create.
- Sell it as if it is free but make the profit up on SHIPPING charges.
- Have enough items to look like a legit store and let non-ad customers only see exorbitant prices of what you have.
- Use sophisticated ad targeting systems like FaceBook and bigCommerce.com to find your suckers (oops I mean Customers) and target those that just can't resist buying a pretty trinket for free (just shipping costs!).
- Rinse and Repeat.
This is actually quite wicked. The internet is fueled by many large companies and universities that spend the money to keep it working and alive. None of these guys, I am sure, have ever tried to create an email server for their own use. They have never had to deal with the MOUNTAINS of SPAM that come in almost the instant you get your server online. SPAM is the biggest problem preventing people from running their own email servers - preserving some of the little privacy we have left.
What these guys are doing, and teaching others to do, will eventually destroy the social networks they use or will eventualy bring down the entire internet, or maybe worst-case, convert our whole society into a bunch of marketing sharks eating one-another into poverty. These guys are getting rich producing nothing but SPAM and marketing tutorials.
So what is a business for? Well, business is an extension of the individual. The answer comes down to what is life for?
Tai constantly stresses how he loves to help other people. He's your nice guy that figured it out and wants to let you into his game. But what he is really doing is monetizing just about everyone around him. He is literally hunting down the poor and siphening millions from their pockets. He skirts the deep issues of life and sifts out whatever he can use to benefit himself. He is very good at it, I must say.
Now guys like Tai are not nearly as bad as the politicians and banksters and other higher-level scammers we have to deal with, but these guys are no less deadly to the health of society.
To me, based on biblical precepts, the reason we are given life is so that we might serve one another in love. Tai is PRETENDING to do this. It's not bad to make money but it is bad to make money by lying to people, getting them to buy stuff they don't need, fooling them into thinking they are getting a bargain when they arent, and teaching others how to do the same while couching the whole idea as somehow pursuing the American Dream.
My vision of what a business can do falls into the following categories:
- Produce a product that people want or need.
- Produce a service that people want or need.
- Solve a problem that helps people.
- Redistribute resoruces to help people who have help people in need.
There is no way I can think of to fix this. It is a reflection of the character of society. It will follow the consciences of both the masses and the entrepreneur.
The best think I can think of is to call it out and hope to prick some of the consciences of these people to maybe slow them down a bit.
Read Psalm 10 and think about it.